Bing Ads is contextual advertising from Microsoft. Bing Ads allows you to show ads on both the Bing search network and its affiliate networks (Yahoo and AOL). Bing Ads is divided into Search: textual commodity (image of the product with the price at the top of the search results) Graphic: Banners on partner sites Search Volume About 23% of search queries occur – in Bing. Cost per click On average, a click on Bing costs 33-42% less than on Google Ads. This is pretty important, especially in high-cost-per-click (CPC) industries. Ultimately, the actual amount you pay per click on Bing Ads will depend on your business, market, and the keywords you are trying to target.