Paid advertising in search engines: Google Ads, Bing Ads advertising allows you to quickly attract new customers. By showing ads exclusively to interested users in the purchase of goods and ordering services. Allows you to display ads in search engines in the form of text messages, as well as in the form of graphic banners.
Organic traffic is related to website positioning. Our goal is website positioning (SEO), i.e. building website visibility in search results (Google, Bing, Yahoo), while generating organic traffic that is conducive to acquiring new customers.